Throughout this Web site you’ll find pieces of a case study of the inaugural Big Omaha conference, held May 8, 2009 in downtown Omaha. What makes Big Omaha worthy of a closer look is its approach to promoting the conference and selling tickets.

Big Omaha organizers spent no money on traditional forms of advertising (newspaper/magazine ads, billboards, TV commercials) to generate buzz for their very first conference. They relied solely on social media to promote ticket sales. They actively used Twitter, Facebook, and their blog.

Their efforts proved successful. The conference’s 450 seats sold out approximately 10 days prior to the conference, far outpacing their initial goal of 250. While 40 percent of the conference’s inaugural attendees lived in Omaha, the remaining 60 percent traveled from cities such as Denver, Chicago, and Minneapolis.

Interested in reading the entire case study? Download the PDF. After doing so, share your comments in the feedback section of this Web site.

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