Big Omaha organizers spent no money on traditional forms of advertising (newspaper/magazine ads, billboards, TV commercials) to generate buzz for their very first conference. They relied solely on social media to promote ticket sales. They actively used Twitter, Facebook, and their blog.

Their efforts proved successful. The conference’s 450 seats sold out approximately 10 days prior to the conference, far outpacing their initial goal of 250. While 40 percent of the conference’s inaugural attendees lived in Omaha, the remaining 60 percent traveled from cities such as Denver, Chicago, and Minneapolis.

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